Statistics. People love to cite them. This is especially true in the context of medical research, You know, so we all can be reminded of our inevitable mortality which will be brought on by some unpleasant disease because we ate too many rice cakes. I would go so far as to say we have a love-hate relationship with statistics in that people are natural information seekers and simple numbers make it easy to understand complex things. But sometimes the simple numbers are associated with things we don't want to consider, causing a whole lot of cognitive dissonance, so we reject them as spurious tricks some nerd in an ivory tower came up with. (Don't tell anyone but I'm a nerd in an ivory tower) Research Mark. Possibly the best meme on the internet. I've had this topic on my "what should I write about" list for a while, and a tweet by a member of my IBD tribe (Are people over the age of 40 allowed to use the word "Tribe"?) prompted me to sit
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